
Employee surveys – Part 4 We want more positive feedback
And just as often, managers say:
“But I give plenty of feedback.”
So who is right? Both. And neither.
Recently, various media have discussed the use of personality tests in recruitment and organizational development. Several methods have been criticized for lacking scientific foundation.
It is therefore important to clarify that SDI – Strength Deployment Inventory is not a test, but a research-based mapping and reflection tool designed to strengthen relational intelligence, self-awareness, and collaboration.
SDI is based on Relationship Awareness Theory, developed by Dr. Elias H. Porter (1914–1987), psychologist and contemporary of Carl Rogers, one of the most influential figures in humanistic psychology.
Porter’s research focused on understanding why people act the way they do in relationships – both when things go well and when conflict arises.
The theory was further developed by Dr. Tim Scudder, PhD, and the research team at Core Strengths in the United States.
The most recent version of SDI summarizes over 70 years of theoretical and empirical work, with documented reliability and validity. SDI is a digital, algorithm-based assessment that ensures consistent, objective, and reliable reporting for every participant.
The research integrates insights from Erich Fromm, Karen Horney, and Carl Rogers, placing SDI within the tradition of humanistic and relational psychology.
SDI is not a test. There are no right or wrong answers, and it is not used to judge, categorize, or compare people.
It is a self-reflective mapping that helps individuals understand their inner motivational drivers, what inspires them in interactions with others, and how their strengths can be perceived – both when used effectively and when overdone.
The purpose is to create self-awareness and dialogue – not about the person, but for the person.
SDI consists of four interrelated components that together provide a comprehensive view of how an individual relates to others:
Unlike many tests, SDI results are instantly available to the participant.
Immediately upon completion, each participant receives a personal PDF report, enriched with short explanatory videos, reflection questions, and practical tips to deepen understanding.
SDI is available in over 20 languages, making it accessible and relevant across multilingual and international organizations.
In SDI, no person is a color.
To make the theory accessible and easy to remember, Porter introduced colors as a visual and pedagogical aid – not to label people, but to facilitate understanding and dialogue about motivation and relationships.
Each of us represents a unique blend of motivational drivers, and there are no rigid boundaries within the SDI triangle.
We all draw on three core motivations – People, Performance, and Process – but in different proportions.
This diversity creates creativity, adaptability, and strength in collaboration.
SDI helps us view these differences as complementary, not opposing.
SDI is a tool for developing Relational Intelligence (RQ) – the ability to understand and manage relationships with awareness, respect, and effectiveness.
It helps people to:
With greater self-awareness and understanding of others’ motivations, it becomes easier to prevent misunderstandings, resolve conflicts, and create lasting, productive relationships.
SDI is used globally across organizations, companies, and the public sector in areas such as:
Would you like to learn more about SDI and see how it can enhance understanding, collaboration, and results in your team and organization?
Get in touch with us – we’d be happy to tell you more!

And just as often, managers say:
“But I give plenty of feedback.”
So who is right? Both. And neither.

Our MCC & PCC certifications – renewed, once again.
Not because we have to. But because we want to.

Strong and trusting relationships are built over time – not just one day a year.